By 2012, the HGTV was showing signs of age, and we’re not just talking about its baby boomer viewers: The band had become stale, predictable and relied on brand and programming decisions made a decade earlier. A bold programming and promotion plans were put in place, with the goal of rising from #17 to a top-10 network for adults in 5 years. The goal was not only met but surpassed in 3 years. And in that time Fixer Upper, The Property Brothers, Flip or Flop, and House Hunters became part of the national pop culture landscape. Hear and see how the brand evolved while keeping its core viewers happy, and see how it went from “Design Star” into “#LoveChip&JoJo” And learn how casting, music, voiceover, and above all, an emotional hook is needed to successfully rebrand a product.
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