Hear and see how the brand evolved while keeping its core viewers happy, and see how it went from “Design Star” into “#LoveChip&JoJo,” and learn how casting, music, voiceover, and above all, an emotional hook is needed to successfully rebrand a product.
Laurel Sutton will walk through Catchword’s proven naming process and highlight case studies from 20 years in the naming business, creating names like Starbucks Refreshers, Fitbit Flex, Vudu, and a whole line of store brand soda names, including Dr. Bob.
Don’t hesitate to wear your flappiest dress, snappiest pinstripe suit, and that feather boa you forgot you had. We're classin' this celebration up with this year's Roaring 20’s theme!
Tickets are $30 for non-members / $25 for members
Student: $20 for non-members
We will also be having a special AFTER PARTY at the Social Lounge, so you don't want to miss out!
Presenting Sponsors: Signarama and Rock Creek Productions
Share and spread some holiday cheer.
We will be collecting toys to support The Saint Nicholas Project / Eblen Charities.
Toys should be new and unwrapped. We collect toys for all age groups.
The Saint Nicholas Project: The Saint Nicholas Project provides Christmas gifts, clothes, food, and other items to children and families in our community to help ensure that their Christmases are a bit brighter and provide hope for the coming year.
Speaker: Lenny Terenzi
Topic: Self-Compassion for Creatives
Tickets: $10 members / $15 Non-members
Let's get a little selfish and talk about taking care of ourselves so we can better help everyone else down the road. Part story, part actionable steps this talk will let you know all those bad things we do to sabotage ourselves are normal and how we can break the negativity cycle to make ourselves feel better about what we do, how we do it and maybe even make a better living at it.
Located in the South Slope Brewery District of Asheville, the Funkatorium is the East Coast’s first sour and funky beer dedicated taproom. Featuring over a dozen varieties of these burgeoning styles on draught, visitors can expect a full immersion into the old world way of experiencing and appreciating beer against the backdrop of Wicked Weed’s entire sour and funky barrel-aging program. Open seven days a week, the Funkatorium offers rustic small bites and artisanal sandwiches and flatbreads designed to challenge and compliment the unique draught and bottle selection.
She’s deep into her second career, having started her professional journey as a chef, owning a restaurant and event planning company. Fun fact? Building a strategy for someone’s big life event is not really that different from creating a strategy to move brands into the future to maintain relevancy.
She’s obsessed with upcycling. She believes each object tells a story, and she’d rather her things tell a multilayered, complex story, a Samuel Beckett, rather than a William S. Gray/Zerna Sharp. And yes, that is just her rationale for the uncontrollable urge to stop at every garage sale and flea market she passes.
She’d like to think her taste for the finer things in life led her to the great brands she’s worked on — Audi, Wells Fargo, Holland America Line, Microsoft, to name a few. She graciously accepts that she’s just had great luck.
Her obsession with upcycling has created a ridiculous collection of vintage jewelry. Hey, what’s old is new again!
She feels fortunate to see the world through the eyes of her two wonderful young daughters. Sometimes she doesn’t like what she sees; not always, but sometimes. And that’s more than enough for her to look for ways to make a difference in how women view themselves and other women—marketing plays a vital role in how our society views the role of women.
In effort to amplify the benefits of your membership and engagement as your local advertising resource, the American Advertising Federation of Asheville is undergoing a facelift. We are now officially operating under the name of ADCLUB WNC to better serve our broad advertising community in a manner that is more recognizable and compelling.
We invite the Western North Carolina creative community to celebrate this exciting milestone with us at our annual Kickoff Party! Please join us in learning about the redefined goals and objectives of our club, professional development opportunities, upcoming events, and interacting with some of the most talented people in the industry.
Not a member or ready to renew? No worries. We will be offering a discounted individual membership of $99 (regularly $119) at the Kickoff all the way through October 12.
AAF Asheville, the Western North Carolina chapter of the American Advertising Federation (AAF), has named Elizabeth Sims, an all-encompassing strategic communications professional, as the recipient of the 2017 Silver Medal Award in recognition of a lifetime of service to the advertising and marketing community, to Asheville and to the surrounding region.