Bill Little

Associate Brand Director
Path to Purchase Institute/CGT

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I work with small to global technology firms, agencies, consultants, in-store media and display companies on their marketing and sales programs leveraging the Path to Purchase Institute, Shopper Marketing magazine and Consumer Goods Technology's print, digital and event media, research and advisory services. The goal of my organization ( and ) is to guide the Consumer Goods industry through constant disruption brought on by shifts in the industry and consumer behavior and demands. My role is to connect solution and service providers consumer goods and retail decision makers through marketing programs.

99% of my current work is outside of the area and I want to get more involved in the local community. I'm looking forward to meeting and networking Asheville's advertising and marketing leaders.