Creative Director, Danger Pigeon
Pat Giles is a Creative Director and Animator working in TV, advertising, digital content, and rock concerts! Lead the creative assignments on some of the biggest brand icons in the world, including Lucky Charms, Green Giant, McGruff The Crime Dog, My Little Pony and the Trix Rabbit.
Pat was a designer on seven TV series including "Disney’s Doug," MTV’s “Daria," Disney Channel’s “STANLEY,” “JoJo’s Circus,” and “PB & J Otter,” CN’s “Sheep In Big City,” and “Codename: Kids Next Door.” Co-Creator of Sesame Studios web-series “Lili and Torto’s Opposite Show,” and Exec Producer of Starz web-series “Captain Cornelius Cartoon’s Cartoon Lagoon.”
He's currently working on “The Bizarre World of Frank Zappa,” coming to stages internationally in 2019.
Executive Creative Director, EP+Co
Luke Sullivan, Alex Bogusky and Mike Hughes have all hired Mike Lear. Mike’s career spans over 20 years. He’s produced global and national campaigns for MINI, Truth, IKEA, Virgin-Atlantic, Google, Molson, GEICO, UPS Nascar, Discover Card, American Cancer Society, Mentos, SiriusXM, Midas, The Smithsonian, The Onion and Microsoft.
Mike currently works under Con Williamson at EP+Co. in Greenville, SC, overseeing Denny’s, The UPS Store, Pilot Flying J and Strayer University. Mike also teaches. Three years at the Creative Circus in Atlanta, and over five years at VCU Brandcenter. He also frequently guest lectures at other schools. Mike’s work has been awarded in all major award shows, but he is most proud of winning one of the first One Show Pencils ever given for digital work, for the MINI Cooper Robot Campaign.
Director of Global Production, Sesame Workshop
Producers of kids content and producers of ads and commercials share many similarities -- we walk the same neighborhood but on different streets. We set goals, strive to achieve metrics, we face challenges that get in the way of some of those goals, and we lead teams of people to accomplish what we set out to do which is to make our client or funder happy, to have our audience tune in to our show or buy our product, and to be the best at what we do. Producers all have the overly saturated marketplaces, ever-changing technologies, budget constraints and daily job pressures to battle before getting our messages across to our audiences.
As a producer of Sesame Street around the world, I am no exception. Sesame Street began with an experiment to see if kids could learn educational content from watching tv the same way they learned commercial jingles. 50 years later, Sesame Street continues to experiment and find innovative ways to stay relevant, engaging, and entertaining to help kids around the world grow smarter, stronger, and kinder.
In this presentation, advertisers will learn how Sesame Workshop approaches making a show for our young audiences, how we continue to shape and change with the times without compromising our brand, and how we adapt one show to the various markets around the world in over 150 countries over the past 50 years. I hope to inspire advertisers to apply similar principles and methods to their own work, especially when targeting children.
Managing Director, Bernstein Rein Advertising
Winning Over Difficult Clients: View Event
Chris joined Bernstein-Rein at the end of 2015 as the company’s first-ever Managing Director, relocating from New York City where he ran StrawberryFrog. He’s also worked at the venerable Hal Riney & Partners, Ogilvy, Arnold Worldwide and been CMO of Brand USA. He’s lived in 9 states and overseas leading campaigns that have run in over 100 countries and 20+ languages, earning EFFIEs, Cannes Lions, Addys and other notable awards.
He lives in Prairie Village Kansas with his wife Misti and teenage children, Arleigh and Brennan.
Co-Founder, Catchword Branding
Laurel Sutton is a linguist, strategist, and co-founder of Catchword. Her love of language began with a BA in Linguistics at Rutgers University and continued in graduate school at UC Berkeley. She is an active member of the American Name Society and the Linguistic Society of America, and has appeared on numerous podcasts to talk about branding, including 99% Invisible.